Enquiry to discovery
Collect service interest and project context, create the opportunity, and hand a useful brief to the person taking the call.
Agencies & studios
The old way is optional.Keep enquiries, briefs, onboarding, and reporting moving so the team can spend more time doing the work clients pay for.
Find the bad clauseFor people who sell time
A studio can have excellent creative work and a messy operation. Enquiries sit in the founder’s inbox, the same briefing questions get asked twice, and onboarding starts before anyone has the assets. We look at the handovers between sales and delivery first.
Where we can help
Collect service interest and project context, create the opportunity, and hand a useful brief to the person taking the call.
Create an onboarding checklist, request approved inputs, and make missing access or assets visible to the project owner.
Bring agreed project or campaign data into a report with a consistent definition, a source, and a review step.
Signals you are ready
The first pilot
Start with your website enquiry to discovery-call handover. One source, one CRM, and an approved follow-up sequence give the founder a smaller inbox and the salesperson a clearer next action.
Track enquiry response time, completed follow-ups, and the number of kickoffs delayed by missing inputs.
Bring these to the audit
What useful progress looks like
A real example exposes the waits, duplicates, manual decisions, and missing owners.
Normal cases and known exceptions run through a controlled version with a manual fallback.
The baseline, operating cost, remaining risk, and next decision are visible together.
Connected capabilities
AI automation for agencies and studios
Agency automation can connect new-business enquiries, qualification, briefs, proposals, onboarding, delivery handovers, client updates, time data, and recurring reports. The goal is to reduce coordination work without flattening the judgment clients are paying for.
A useful first workflow usually sits between two teams or systems: marketing and sales, sales and delivery, project management and finance, or delivery and client reporting.
Capture the service, budget context, timing, source, and relevant business problem; record it consistently; and assign an owner. Unclear enquiries should receive a human review rather than an invented fit score or a generic automated pitch.
Collect approved discovery information, check what is missing, create an internal summary, and prepare the structure for a proposal. Scope, pricing, creative judgment, legal commitments, and commercial approval stay with the responsible people.
Once work is approved, create the project record, request agreed assets, schedule internal tasks, preserve promises made during sales, and show incomplete inputs. The delivery team should not have to rediscover the client context.
Assemble agreed campaign, project, support, or commercial data; flag incomplete sources; prepare commentary for review; and create the next account task. Automated reporting should reduce assembly time, not invent a success story.
Track time from enquiry to owner, brief completeness, proposal turnaround, missing onboarding inputs, sales-to-delivery corrections, report preparation time, overdue client actions, and the manual effort still required after automation.
Automation can prepare context, enforce the process, and move routine information. Positioning, creative direction, negotiation, relationship judgment, scope trade-offs, and final client communication need accountable people.
Enough circling back.
One conversation. One workflow. A clearer way forward.
Let’s kill the busywork